MR MOMENTUM

Blue fragrances typically capture a sense of crisp freshness similar to a fresh breeze or cool, running water (and this is the imagery they often use in advertisements). This is driven by their use of sharp, energizing, and zesty citrus notes.

"Mr. Momentum", likely thanks to the basil, cardamom, and especially lavender notes, reminds me much more of the kind of "veiled" or "clouded" freshness you get from freshly cleaned linen on a new hotel bed. Its a different type of fresh/clean, not what you are usually used to in a "Blue" fragrance. Despite what other reviews below me say, to my nose its not energizing like the typical citrus zesty blue scent, its more green in nature.

Even though its an "everyday/all occasion" scent, their use of tropical fruits like passion fruit just bring to my mind the mental imagery of summer time at a tropical beach, and while I think you can make it work in all seasons, I actually think this would work best in spring/summer, and I am very excited to try it out then.

Overall, a very tropical, green take on the blue fragrance profile. Big focus on passion fruit, basil, ginger, and other green elements. best as a scent for the spring/summer time or when you are out by the beach/pool.

I've decided to make Mr. Momentum my signature fragrance. It is truly a year round, day/night, all occasions scent. The Grapefruit is quite prominent to me and I find that very refreshing. The fragrance makes me smell my clothes throughout the day for a nice invigorating whiff.

I ended up buying a second bottle when I saw it was only a batch of 400. MM will be a rare gem to have in your collection as time progresses. Get one while you can.

P.s. I would love to see some public reactions and smell test content!

I am in love with one, and it's my 2024 signature which is hurting me cause the bottle is almost half empty now. It's not just the summer hidden gem of a year full of great summer releases, it's (for me) an all year long fragrant and I do mix it with other light freshies. The passion fruit is spot on and it's bitter sweet as I hoped for. It's yet very mature. I wish this one becomes one of the essential ones for Artuim as it's not only the best one, but also the cheapest one. Love it, recommend it to all niche and non niche fragrant heads out there, it's creativity in a bottle. Great job Omar

Ok so this definitely one of those easy to grab fragrances, it works well everywhere and is distinct enough not too remind you of all the other blue fragrances out there. It sits between good balance of designer and niche. I would say it falls a little short of 5 stars only because it lacks enough uniqueness factor but overall this is a versatile fragrance.

I really appreciate the uniqueness of this fragrance. Good job Atrium fragrance for keeping the fragrance exciting. The fragrance is long lasting and gorgeous. I really enjoy the cardamom note. After drying down, it smells intoxicating.