Mr. Fragrant is a modern take on a timeless DNA, the aromatic fougere.
Nothing exceptionally groundbreaking here but a fine interpretation of a classic masculine fragrance.
It would be a miss not to compare this fragrance with Naughton & Wilson's Gravitas Pour Homme seeing as they share the same perfumer, John Stephen, a similar price point and have a very similar note profile & overall vibe.
Gravitas keeps the classic oakmoss in the base and adds the unique vanilla in the dry down that I've not experienced in other fougeres. Mr. Fragrant foregoes the oakmoss all together in favour of a dry, earthy vetiver in it's place. I wasn't sure about it at first reading of the note breakdown but it really works quite well and seeing as I prefer vetiver to oakmoss in general this was a welcome change.
If you already own Gravitas Pour Homme then adding Mr. Fragrant to your collection would be redundant and unneeded. However, if you are in search for a fougere to add to your collection but would like a more modern take on it then this could easily fit that use.
Will probably fit more in a 30+ crowd as I can't see the younger guys enjoying this as much.

Longevity is decent at around 7-8 hours with a moderate projection.

Overall I'd give it a 7/10, it's a little too dry/earthy for my personal taste and I'd love to see it brightened up a bit with more aromatics, perhaps some clary sage and/or geranium so it wasn't so dark, definitely one for rainy days not not summer sun but a recommended buy none the less.

This is an amazing fragrance with great projection and longevity. I own over 200 fragrances and have nothing similar to this. Very green with an excellent vintage vibe. A regular of mine during spring summer and fall. Would work in winter but I've got too many amazing winter scents including other atrium releases. This should be a permanent release

I really enjoy the composition of the fragrance. It is well blended and lasts a long time. It has a minty like opening even though it there is no mint note.It is fresh and green. glad to have this in my collection for a mature fragrance. This is a masculine scent not like today’s sweet scents.

I love this fragrance. It gives a nice fresh shower scent with added depth. It’s great for wearing everyday, from the office to around town and on the weekends.

This is meant to be a "dumb reach" fragrance, and it nails it, while being distinctive. The smell is pleasant year-round, with the Middle Eastern DNA underlying all Atrium fragrances. While pleasant and easy for you and others to enjoy, it's distinctive enough that you will stand out, making it a great signature scent.